GCC:
Provision AVL has been appointed as a new GCC sales partner for German loudspeaker manufacturer d&b audiotechnik, with a particular focus on the Saudi Arabian market. Following this announcement, the Dubai-based distributor plans to establish a dedicated experience centre in Riyadh, where customers can experience the brand’s full portfolio of solutions including its Soundscape immersive audio solution.
“This new partnership with Provision AVL in the Middle East is a statement of d&b’s intentions in the region,” explained Brad Maiden, VP of business development, d&b Middle East. “At its core, d&b audiotechnik is a company of passionate people who care about bringing the best possible sound to every seat in the house, combined with outstanding customer service and a family-like feel to how we approach our work. Provision AVL has that same philosophy, which was incredibly important for us when selecting a new sales partner. We are committed to increasing brand awareness, enhancing our education and technical support activities, and wider client-enablement as a trusted advisor. Provision AVL will play an important part in d&b’s success in the region, and of course, d&b is committed to enabling our partners’ successes too.”
“As this is Provision AVL’s 10th anniversary in the region, we are proud to announce the future expansion of the company into Saudi Arabia with a purpose-built demo space to showcase the state-of-the-art d&b audiotechnik range, including the first d&b Soundscape system in the Kingdom,” commented Kevin Boujikian, owner of Provision AVL. “This will serve our valued client-base as a 24/7, 365 days showcase space to promote d&b and our other premium brands in the region.”
Maiden highlighted the importance of the Saudi, and wider Middle East markets for the company moving forward, as the Kingdom has unveiled a series of ambitious investment programmes to develop stadiums, arenas, theatres, museums, themed attractions, and hospitality projects. “Not to mention the significant increase in events that have taken place over the last few years contributing to a healthy and growing entertainment industry,” he added. “d&b is looking forward to contributing to Saudi Arabia’s success by adding real value to our clients across all these emerging sectors through our exceptional technology and innovative solutions. We are really excited to be here, and that Provision AVL has come on board.”
Boujikian added: “We plan to make the best possible use of the new experience centre by hosting multiple trainings, demos and open days, as well as face-to-face technical support from members of our team, accompanied by the d&b team. We’re strongly committed to the brand and this will be reflected in our investment in local stock, both in the UAE and Saudi Arabia.”
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